CLEARPATH
ALIGNERS
BRAND GUIDELINES
One Brand. One Identity. One Standard.
This guide provides everything you need to communicate ClearPath Aligners consistently and effectively across all platforms.
ABOUT CLEARPATH ALIGNERS
ClearPath Aligners is a premium clear aligner brand built on precision, innovation and trust. We combine advanced digital orthodontics with world-class materials to deliver predictable and comfortable treatment for every smile.
SHORT DESCRIPTION (BOILERPLATE)
ClearPath Aligners provides advanced clear aligner solutions for orthodontic professionals and their patients. Our digital-first approach, precision manufacturing and commitment to quality help create confident smiles.
BRAND ASSETS
SAFE AREA
Download
SVG - PNG
PRIMARY LOGO
Download
SVG - PNG
WHITE LOGO
Download
SVG - PNG
ICON MARK
Download
SVG - PNG
LOGO ON DARK
Download
SVG - PNG
HOW TO WRITE IT
APPROVED
🟢 ClearPath Aligners
🟢 ClearPath
NOT APPROVED
🔴 clearpath aligners
🔴 CLEARPATH ALIGNERS
🔴 clearpath
🔴 CLEARPATH
🔴 ClearPath Aligner
🔴 Clear Path Aligners
🔴 ClearPathAligners
TYPOGRAPHY
Poppins
Poppins is the primary typeface for ClearPath Aligners communications.
TYPE HIERARCHY
| Element | Font | Weight | Size / Line Height |
|---|---|---|---|
| H1 | Poppins | Bold | 48 / 56 |
| H2 | Poppins | SemiBold | 32 / 40 |
| H3 | Poppins | Medium | 24 / 32 |
| H4 | Poppins | Medium | 20 / 28 |
| Body | Poppins | Regular | 16 / 26 |
| Small | Poppins | Regular | 14 / 22 |
PRIMARY COLOR PALETTE
DO'S
🟢 Use approved ClearPath Aligners logos and brand assets.
🟢 Maintain clear space around the logo.
🟢 Use approved brand colors.
🟢 Use the white logo on dark backgrounds when appropriate.
🟢 Maintain the original logo proportions.
🟢 Use approved typography and brand styling.
🟢 Ensure the logo remains clear, readable and recognizable.
DON'TS
🔴 Don’t stretch, rotate or distort the logo.
🔴 Don’t change the logo colors.
🔴 Don’t add shadows, gradients or effects to the logo.
🔴 Don’t recreate or redraw the logo.
🔴 Don’t use unapproved fonts with the logo.
🔴 Don’t place the logo on backgrounds where readability is compromised.
🔴 Don’t crop or alter the logo mark.
