Content Strategist

Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.
• Manage and optimize social media accounts to increase engagement and drive traffic to our digital platforms.
• Conduct keyword research and implement SEO best practices to improve website rankings and organic search traffic.
• Create, schedule, and manage content for various platforms, including blogs, social media, and email newsletters.
• Monitor and analyze campaign performance, using data to generate insights and recommendations for continuous improvement.
• Assist in managing PPC campaigns, including budgeting, bidding, and ad performance analysis.
• Collaborate with the marketing team to ensure cohesive messaging and branding across all digital touchpoints.
• Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.

Experience & Qualification:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of hands-on experience in digital marketing, including social media management, SEO, PPC, and content creation.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and similar.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate engaging content and innovative marketing ideas.
• Ability to manage multiple projects and deadlines effectively.

Market Competitive salary